Kubernetes Podcast from Google

Kubernetes: The Documentary, with Josiah McGarvie

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Mar 2, 2022
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ANECDOTE

From Brisbane to Berlin

  • Josiah McGarvie, a filmmaker, joined Honeypot, a developer job platform.
  • Initially, he knew nothing about technology but was tasked with creating documentaries about open-source software.
INSIGHT

Marketing as a Product

  • Honeypot's documentaries aim to build trust by offering valuable content, not annoying ads.
  • Their first documentary on Elixir unexpectedly gained 70,000 views, proving an audience for open-source stories.
ANECDOTE

Finding the Niche

  • After Elixir, Honeypot created documentaries on Ember.js, GraphQL, and Vue.js.
  • The Vue.js documentary's success, with over 1.2 million views, solidified Honeypot's YouTube channel presence.
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