Marketing School - Digital Marketing and Online Marketing Tips

How to Increase Your E-commerce Conversion Rate | Ep. #189

Feb 5, 2017

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In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined as possible. From ensuring that there are product reviews to offering free shipping, Eric and Neil disclose the tricks of the trade that are easy to implement and will increase your sales.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Increase Your E-commerce Conversion Rate
00:41 – First, add live chat to your web pages
01:03 – Use a 2-step check-out
- 01:12 – Name and email on the first page, then credit card details on the second
01:25 – Have a countdown timer on the checkout page
- 01:34 – Learn more about it in Conversion Excel
01:47 – Offer FREE shipping
- 02:12 – Increase the product cost to cover the free shipping fee
02:26 – Your page speed matters a lot
- 02:47 – Site speed means better user experience
02:57 – Make sure your site is mobile compatible
03:20 – Have reviews
- 03:41 – Using default product descriptions will not establish your page as unique
- 03:51 – Interlink other products to draw people to these other pages
04:15 – Your conversion rate is not just about the number of visitors, it is the revenue you get per customer
04:37 – Check people’s behavior on your pages
05:18 – Make sure images are of high quality and videos are showing the product well
05:39 – Utilize retargeting to those who consistently check you out
06:18 – Run promotions
06:50 – That’s it for today’s episode!

3 Key Points:

Think about up selling—every product should have an upsell opportunity.
The conversion rate is not just about the number of visitors, it is the revenue you get per customer.
The better the customer experience, the higher the sales.