An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketplace, how communities are particularly suited to B2B, why you should "never fall in love" with an influencer, and the difference between "rented" versus "owned" demand. Tune in to hear how to avoid the 3 biggest influencer mistakes - hint, patience is a virtue.

Welcome to **CMO Confidential**, where seasoned CMO Mike Linton delves into the complexities of being a chief marketing officer. In this episode, Mike interviews John Davids, Founder and CEO of Influicity, and author of "Marketing Superpowers." Tune in to hear the secret to building self-propelling brand communities.

**Key topics include**:

- Definition and importance of brand communities

- Strategies to create self-propelling communities

- The role of influencers in community building

- Practical steps for marketers to build and nurture communities

- The impact of AI on influencer marketing

John shares invaluable insights on how communities can organically amplify your brand without relying heavily on paid platforms. Learn about the unifying belief, faith drivers, and actionable steps that can transform an audience into a thriving community.

**Guest Highlights**:

- John Davids, Founder & CEO of Influicity

- Author of "Marketing Superpowers"

**Tune in to hear** expert advice on fostering communities that grow your brand sustainably amidst the changing marketing landscape. Whether you're a seasoned CMO or an aspiring marketer, this episode is packed with actionable insights.

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#BrandCommunities #BrandMagic #InfluencerMarketing #BrandFans #BrandLoyalty

CHAPTERS:

00:00 - Welcome

1:29 - What is a Community

5:27 - Why is Community Important Now

7:36 - How to Build a Community

12:21 - When to Start a Community

16:59 - Thinking About Influencers

20:49 - Influencer Roster

23:10 - Structuring Influencer Contracts

24:31 - Mistakes Brands Make in Community Building

27:40 - Future Trends and AI Impact

29:41 - Funniest Story and Practical Advice

31:43 - Outro

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