In this special Spotlight Caitlin talks with teacher, author, and entrepreneur, Seth Godin, about his new release, This Is Marketing.

According to Seth, marketing is no longer about hawking products that nobody needs, but instead about helping people find the ones that will actually make a positive difference to their lives.

In this episode of Spotlight, Seth tells Caitlin about what marketing really is, what it can and can’t do, and how it has changed fundamentally for the better.

Read more at: https://www.blinkist.com/magazine/posts/simplify-spotlight-seth-godin?utm_source=cpp

Read more at: https://www.blinkist.com/magazine/posts/simplify-spotlight-seth-godin?utm_source=cpp

Try Blinkist for free for 14 days by going to https://www.blinkist.com/simplify, tapping the "Try Blinkist" link at the top right, and typing in the code thisismarketing.

Let us know what you thought of this episode of Spotlight, or just come say hi on Twitter! Find Caitlin at @caitlinschiller.

That excellent music you heard is by Nico Guiang. You can find more of it on Soundcloud and Facebook.

Stay tuned for the next season of Simplify!

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