The Walker Webcast Ryan Marshall, President and CEO of PulteGroup, Inc.
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Sep 11, 2025 Ryan Marshall, President and CEO of PulteGroup, Inc., shares insights from his 15-year journey with the company. He discusses how demographic shifts are reshaping homebuilding, highlighting the importance of wellness in Del Webb communities. Ryan tackles housing challenges like affordability and the evolving role of Fannie Mae and Freddie Mac. He emphasizes innovative strategies for smart land acquisition and the need to attract younger retirees with new amenities, all while navigating the impacts of immigration policies and market dynamics.
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Ranch Roots Shaped His Management
- Ryan Marshall grew up on a large cattle ranch which taught him resilience and practical skills.
- He still values hands-on work and keeps a garden and greenhouse at home.
From Gas Station Manager To CEO
- Ryan paid for college by managing a gas station and learned early business lessons there.
- Hiring college students and flexible scheduling helped him control theft and run a profitable store.
Culture And Clear Strategy First
- When Ryan became CEO he prioritized people, culture, and clear strategy to stabilize PulteGroup.
- He emphasized communicating priorities and delivering on them to rebuild stakeholder trust.