Ryan Marshall, President and CEO of PulteGroup, Inc.
The Walker Webcast
00:00
Strategic Profitability in Home Building
This chapter explores effective strategies for maintaining high profit margins in the home building industry, focusing on smart land acquisition, innovative product design, and a unique pricing model. It discusses how these approaches cater to the active adult demographic and adapt to evolving market demands, particularly in localized communities. Additionally, the chapter emphasizes the importance of family dynamics and inventory management in shaping housing choices across different markets.
Transcript
Play full episode
