You Don't Know Why Your Customers Are Really Buying From You

You Don't Know Why Your Customers Are Really Buying From You. In this interview, RevHeat founder and CEO Ken Lundin argues that most founders, even those at $200 million companies, are clueless about why their customers truly buy from them . He explains that founders often think customers are buying features (like a report with four colors), but for any high-ticket item, the real reason is much deeper and solving a much bigger problem. Ken also reveals why your first sales hire will likely be the biggest disaster of your career, and shares his unpopular opinion that AI could completely replace salespeople in the future because sales is 75% framework and science. Check out the company: https://revheat.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: welivetobuild@gmail.com

🕒 CHAPTERS

00:00 - The Difference Between Being the Best and the Best-Known

01:28 - The #1 Reason Founders Can't Scale Past $100k/Month

02:18 - Why Your First Sales Hire Will Be a "Disaster"

03:52 - You Don't Know Why Your Customers Are Really Buying From You

05:08 - The Fatal Flaw of Most Technical Founders

11:20 - The Rise of the Micro-SaaS Business Model

12:45 - An Unpopular Opinion: AI Will Completely Replace Salespeople

15:54 - The AI Note-Taker That's a "Game Changer" for Sales Calls

19:18 - How I Use AI to Overcome My Hatred of Writing

25:32 - The Final Rule: Sales is a Science, Not an Art

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

Hosted on Acast. See acast.com/privacy for more information.