Music Not Diving with Scuba #031 Carrier: the crisis in music and how to stay true to your creative vision
19 snips
Dec 3, 2025 In this engaging discussion, music producer Guy Brewer, known as Carrier and formerly Shifted, shares his creative rebirth and the influences behind his new album, Rhythm Immortal. He reveals his unique blend of drum and bass with experimental textures and critiques the current state of the music industry, emphasizing the challenges of sustaining artists financially. Exploring AI's impact on authenticity, he champions artists who prioritize personal expression. Guy also discusses the importance of intentionality in his music-making, creating work that defies commercial trends.
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Starting Over With A Clean Slate
- Guy Brewer describes burning down his Shifted project and starting Carrier to make a clean artistic break.
- He made a hard cut so Carrier would not be a side project and could be pursued as his main creative identity.
Genre Blending As Deliberate Ambiguity
- Carrier blends UK sound-system music, drum & bass programming, dub techno textures and spacious experimental presentation.
- Guy Brewer intentionally keeps tempo and genre ambiguous to avoid easy boxing of the project.
Launch Fast And Follow Through
- If you launch a new project, hit the ground running and release consistently to build traction quickly.
- Use creative bursts after decisive changes to capitalise on renewed ideas and listener interest.
