Podcast Marketing for Growth

Mercer and Jeff examine podcasting as a growth strategy, differentiating between hosting a personal podcast and appearing as a guest on others.

The hosts emphasize that podcasts effectively warm up an audience, acting similarly to webinars by introducing new concepts and building brand familiarity over time.

Jeff notes that podcasting functions as an "at-home version of brand building," scaling relationship development more efficiently than traditional in-person networking events.

Mercer highlights the value of targeting niche podcasts, stressing that reaching a smaller, highly relevant audience can be more effective than aiming for broad, mainstream shows.

The discussion identifies "customer media marketing" as a significant benefit of podcasting, enabling deeper audience relationships through consistent content creation.

Mercer and Jeff suggest practical approaches for securing podcast appearances, including direct outreach, networking, and leveraging AI for research and pitch generation.