Front Row Seat with Ken Coleman

James Dumoulin: The Hidden Truth About Success, Rejection and Building Influence

10 snips
Nov 4, 2025
James Dumoulin, creator of the School of Hard Knocks, shares insights from his journey building media businesses around entrepreneurship. He emphasizes the power of taking risks and how rejection can strengthen resolve. James discusses the importance of connecting with the right mentors and the entrepreneurial ecosystem in Austin. He reveals strategies for overcoming rejection, the significance of credibility in attracting high-profile guests, and the necessity of turning knowledge into actionable steps. Prepare to be inspired to act and seize opportunities!
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ADVICE

Pivot To Expert-Led Content

  • Pivot to experts when your own content lacks authority; interview experienced entrepreneurs instead of giving amateur advice.
  • Bridge the 1% to the 99% by presenting seasoned mentors so audiences gain real-world wisdom.
ANECDOTE

Demonetization Forced Business Building

  • Facebook demonetized their videos and their ad revenue dropped from $30,000 to under $5,000 a month overnight.
  • That hit forced them to stop relying on platform income and to start building vertically integrated businesses.
ADVICE

Vertically Integrate Your Attention

  • Turn your core skill into multiple revenue verticals instead of relying on platform ad revenue.
  • Build an agency, subscription community, and consulting to monetize attention reliably.
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