

Lew Frankfort - Coach CEO's Untold Story | The Fear and Depression That Fueled My Success
Oct 15, 2025
Lew Frankfort, former CEO and Chairman of Coach, shares his transformative journey from a $6 million leather goods company to a $5 billion global brand. He discusses the pressures of leadership and the importance of self-care, including exercise and therapy. Lew opens up about his struggles with fear and depression, emphasizing how they fueled his success. He also shares insights on balancing visionary creativity with operational discipline and offers heartfelt advice on authenticity and living with values for future generations.
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Build Renewal Routines
- Turn off the CEO mind by building renewal routines like exercise, yoga, or therapy.
- Listen to your body and use practices (acupuncture, meditation) to prevent slipping into burnout.
Passed Over For Being Too Principled
- In city government Lew refused to protect an ineligible program and was later told by the mayor he was 'too principled.'
- That judgment cost him promotion but redirected him toward private-sector opportunities.
A Taxi Ride That Changed His Career
- Lew accepted a role at Coach after a serendipitous taxi conversation and rapid curiosity-driven due diligence.
- He learned the business by interviewing buyers and visiting stores to understand the brand's cult following.