825: Julie Ciardi: Live by Design, Not by Default

Julie Ciardi is a business & mindset coach for women. Julie helps overwhelmed entrepreneurs create a plan to become CEOs and design their dream businesses. Julie is uniquely positioned to help women start or grow businesses.

Julie spent 20 years in a Fortune 50 company as a sales and marketing vice-president. She has also started & grown her own successful businesses. Julie opened a brick & mortar women's boutique taking it to 6 figures in 4 months. She also grew a network marketing business and became a top 2% leader. Ultimately, Julie sold & exited those businesses to build her current coaching business for women. She is on a mission to help women wake up on Monday mornings loving what they are about to do.

Julie was a past guest on the SMA. I loved our initial conversation years ago and was so excited when we had the opportunity to make this second conversation. I’ve watched Julie grow and evolve over the years and I’ve been dying to talk to her about it all - on mic. So, here we are! 

Listen in to hear Julie share:

• The power of going first in facing a fear or stepping into vulnerability
• The identity transformation she found in deciding to go gray and how it has deeply impacted her life over the last 3 years
• The lie she was told about having to “stand out” when trying to build a business
• How she realized it was time to pivot at various points in her career
• How she did things her own way in her 20-year career as an IBM executive 
• Why you must OWN YOUR NARRATIVE if you want to do things your way
• The importance of choosing to live by design vs living by default
• Her NOW Goal® Formula: (T+F)A3 = R
• The Knowing/Doing Gap and why we tend to get stuck there for so long

Links mentioned:

• Connect with Julie: www.julieciardi.com
• Julie on IG
• Julie’s Podcast: Brand
• Book: The Top 5 Regrets of the Dying

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