How To Turn Your Podcast Into A Full-Time Business | 077

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May 15, 2025

In this engaging discussion with Hala Taha, host of the Young and Profiting podcast and founder of YAP Media, listeners uncover the secrets to transforming a podcast into a million-dollar business. Hala shares her strategies on dynamic ad insertion, how to leverage LinkedIn for growth, and the importance of long-term brand deals. She reveals how podcast guests can lead to significant revenue and provides insightful tips for monetizing through creative campaigns. This conversation is a masterclass for aspiring podcasters eager to scale their shows!

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ANECDOTE

Hala's Million Dollar Podcast Story

Hala Taha made $1 million this year from her own podcast and $6 million from her guests last year.
She runs Yap Media and Young and Profiting, a significant podcast business and network.

ADVICE

Leverage Simulcast for Ads

Simulcasting involves airing full podcast episodes on multiple platforms to maximize impressions.
Use simulcast to create valuable ad packages for brands by combining audio, video, and other streams.

INSIGHT

Modern Podcast Ad Models

Modern podcast advertising is mostly dynamic, replacing baked-in ads with dynamically inserted ones for flexibility.
Full catalog dynamic ad insertion monetizes every download, not just new episodes.

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Today I’m joined by Hala Taha, host of the Young and Profiting podcast and founder of YAP Media, to unpack how she built a million dollar business from her podcast—and her exact strategies for growing, monetizing, and creating long-term deals with brands.

We dive deep into dynamic ad insertion, pricing, creative campaigns, PSO (podcast search optimization), LinkedIn growth tactics, and how Hala turns podcast guests into agency clients.

Whether you’re trying to scale your show, build a media business, or monetize your personal brand, this is a masterclass.

Timestamps:
00:00 Introduction
01:23 $1 million podcast revenue strategy
03:00 How simulcast impressions work
04:00 Modern podcast ad models
05:40 What YAP Media does for creators
08:31 Why YAP podcasters sell out months ahead
10:10 Average sponsorship revenue uplift: 300-400%
13:12 Hala’s 40% revenue from creative campaigns
15:40 LinkedIn growth strategies for podcasting
21:45 How Hala leverages DM retargeting
26:20 Full breakdown of PSO (podcast search optimization)
30:10 How podcast guests become $6M of agency revenue
33:55 The stealth strategy for converting guests into clients
36:02 Paid interview economics
40:41 Creative monetization: webinars and feed drops
46:00 Podcast growth via smart media buying
51:08 Why swaps drive both growth and revenue
57:15 The power of long-term brand deals
01:02:30 How to maximize ad load without hurting audience trust
01:05:50 Hala’s advice for 50K vs. 300K download podcasters
01:08:12 Closing thoughts

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
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Follow Hala:
LinkedIn: https://www.linkedin.com/in/htaha/
Instagram: https://www.instagram.com/yapwithhala
YouTube: https://www.youtube.com/@youngandprofitingpodcast
Podcast: https://www.youngandprofiting.com
YAP Media: https://www.yapmedia.io

Featured in this episode:
Young and Profiting Podcast: https://www.youngandprofiting.com
YAP Media: https://www.yapmedia.io
Castbox: https://castbox.fm
Player FM: https://player.fm
Ausha: https://www.ausha.co
Megaphone: https://www.megaphone.fm
AdvertiseCast: https://www.advertisecast.com
Gumball: https://gumball.fm
Kit: https://www.kit.com