The Nathan Barry Show

How To Turn Your Podcast Into A Full-Time Business | 077

164 snips
May 15, 2025
In this engaging discussion with Hala Taha, host of the Young and Profiting podcast and founder of YAP Media, listeners uncover the secrets to transforming a podcast into a million-dollar business. Hala shares her strategies on dynamic ad insertion, how to leverage LinkedIn for growth, and the importance of long-term brand deals. She reveals how podcast guests can lead to significant revenue and provides insightful tips for monetizing through creative campaigns. This conversation is a masterclass for aspiring podcasters eager to scale their shows!
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ANECDOTE

Hala's Million Dollar Podcast Story

  • Hala Taha made $1 million this year from her own podcast and $6 million from her guests last year.
  • She runs Yap Media and Young and Profiting, a significant podcast business and network.
ADVICE

Leverage Simulcast for Ads

  • Simulcasting involves airing full podcast episodes on multiple platforms to maximize impressions.
  • Use simulcast to create valuable ad packages for brands by combining audio, video, and other streams.
INSIGHT

Modern Podcast Ad Models

  • Modern podcast advertising is mostly dynamic, replacing baked-in ads with dynamically inserted ones for flexibility.
  • Full catalog dynamic ad insertion monetizes every download, not just new episodes.
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