#369: How to move on from the spaghetti stage of business - Tash Corbin, Heart-Centred Business Podcast
Nov 5, 2023
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Learn how to move on from the spaghetti stage of business by implementing CEO time and organizing marketing. Discover the dangers of blindly following internet advice and the benefits of having a mentor. Avoid falling for misleading advice from gurus in the online business world. Find out the importance of having a structured plan in your business to move out of uncertainty.
17:02
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Quick takeaways
Blocking out regular CEO dates in your calendar is crucial for analyzing business data and making strategic decisions.
Organizing your marketing efforts into a client attraction process allows you to prioritize lead generation, relationship nurturing, and conversion.
Deep dives
Importance of CEO Dates
One key point discussed in this podcast is the importance of having CEO dates. CEO time is crucial for reviewing business numbers, making strategic decisions, and gaining insights into your results. It is recommended to block out regular CEO dates in your calendar to protect this time and focus on analyzing your business data.
Organizing Marketing into a Client Attraction Process
Another main idea presented is the significance of organizing your marketing efforts into a client attraction process. By breaking down the journey from a prospect finding out about your business to making a purchase, you can identify areas where you may be investing excessive time and energy with little return. This approach allows you to prioritize your efforts based on lead generation, nurturing relationships, and conversion, rather than solely focusing on reach and audience size.
Tuning Out Fear-Based Gurus and Seeking Mentorship
The podcast highlights the importance of tuning out fear-based gurus who promote strategies solely to generate FOMO (fear of missing out). They often recommend tactics that align with their courses, without considering individual business needs. It is advised to seek out a mentor who can provide impartial guidance and help make informed decisions about the best strategies for your specific business circumstances. Having a mentor can provide clarity, help you avoid shiny object syndrome, and keep you on track toward growth.
In today's episode, I'm talking about how you can move forward from the spaghetti stage of business.
When I say spaghetti stage, I mean that time in your business when you feel like you're constantly throwing spaghetti at the wall and trying to see what sticks. You're not necessarily feeling like it's particularly strategic or effective in getting you to your business growth goals as quickly as possible.
If that is something that you're feeling at the moment, or you would like to know how you can ensure you get out of spaghetti mode as quickly as possible, this is going to be the episode for you.