The Vergecast The Age of Surveillance Capitalism with Shoshana Zuboff
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Mar 26, 2019 
Shoshana Zuboff, renowned author of "The Age of Surveillance Capitalism," dives into the alarming reality of data collection and its profound impact on the economy and consumer behavior. She challenges the notion of data as the new oil, exploring how personal information is commodified. The conversation reveals how companies manipulate data to predict and even guide consumer actions. Zuboff emphasizes the urgent need for regulatory measures to protect individual rights against corporate exploitation and discusses the pervasive effects of surveillance capitalism on privacy.
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Surveillance Capitalism: An Economic Logic
- Surveillance capitalism is an economic logic, not a technological inevitability.
- It has hijacked the digital realm for profit.
Commodification of Human Experience
- Like industrial capitalism commodified nature, surveillance capitalism commodifies private human experience.
- It transforms this experience into behavioral data, then sells predictions.
Expansion of Surveillance Capitalism
- Starting with online advertising, surveillance capitalism has expanded into various sectors.
- Ford's CEO aims to use vehicles as surveillance opportunities, mirroring Google and Facebook.
