The Rise of Surveillance Capitalism

This chapter examines the emergence of surveillance capitalism and its expanding influence across various sectors, from online advertising to health and automotive industries. It discusses how personal data is harvested to predict behaviors, portraying users as raw materials for profit and highlighting the societal implications of this practice. Additionally, it explores the controversial application of subliminal influences on voter behavior during the 2012 elections, revealing the potential for online manipulation and the challenges of user awareness.