The Complete Agent Podcast 65. The Secret to Building a Brand That Clients and Talent Love
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In this episode of The Complete Agent Podcast, James Kendall and Ian Storey dive into their recent experiences in the estate agency world, blending practical business insights with personal reflections. They share updates on team dynamics, current listings, and how the right environment can influence both personal and professional growth.
The conversation explores what it takes to succeed in today’s market, from building brand recognition and leading with purpose to mastering professional marketing and lead generation. James and Ian also discuss how to become an "attraction agent" — someone who naturally draws in talent and clients — and why culture, consistency, and smart financial planning are vital for long-term success.
It’s a real-world look at the highs and challenges of agency life, wrapped up with a touch of humour and honesty.
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