My Amazon Guy Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question
00:00 Amazon FBA Weekly Q&A
10:30 Currently 46% of our revenue comes from PPC, and our TACOS is 20%, is that healthy?
11:51 We are thinking about bundling our SKUs together as a starter kit, is that something you'd advise?
13:01 Our restocking limit increased significantly in the past few weeks, do you think it's here to stay?
14:10 I set my FBA returns settings as "dispose" is there a chance that AMZ refurbish them?
14:28 I lost my BSR back in 2020, are there any cons to losing BSR?
15:42 To change product title via flat file upload, do I close and delete listing for 24hrs?
17:46 What is the difference between Brand Registry and Project Zero?
19:17 Do Posts index in search?
20:18 Do you have an SOP for working (euphemism) w Seller Support either through email or phone?
21:37 When trying to make Sponsored Brand video Ad for my newly launched product, I can't find it to add it.
22:13 How many images need to be designed for the store?
22:45 Launching a new product in a seasonal market 100 clicks and 1 sale. Wait or should lower the price w/c is already low.
23:19 When doing Sponsored Display campaign, w/c has better results, optimizing for impressions or conversion?
23:53 How to get the new release badge?
24:20 If other competitors are copying our actual product, images, and copy, what can we do about it?
26:03 New product launch, what variable to consider when deciding standalone listing vs variation?
30:47 Indexing for 1700 organic KW and 2800 sponsored KW, running at 11% TACOS overall
31:58 Free PickFu test
34:08 Are health benefit terms banned everywhere on the listing including bullets, A+, alt text, etc?
35:04 You had previously mentioned that AMZ attribution tags do not track purchases from FB ads
37:54 Live PickFu test: B097TV3HHC vs B094FTT67V
43:46 How the Ukraine-Russia war affects our US AMZ businesses
45:57 In A+ content and product inserts, is it beneficial to say that we're a Canadian company?
46:49 Same product different sizing, is it better to have separate listings?
47:12 I've been experiencing more "Product performance/quality is not up to my expectations" returns. NCX at 10%.
49:41 My item sells for greater than $50. I heard that electronics have return rates of up to 20%.
49:54 Can you have trademarked brand names in Alt text in A+?
50:54 Can I sell the same product under 2 different brands?
53:08 How much of the backend search terms be for words that already are in the title and bullets vs having it be for completely unique words not on the live page?
55:51 PickFu test results
58:34 Should Alt text in A+ content be treated like the backend search term field?
59:18 What's your advice if I can see running out of stock, is it better to put my account on vacation or inactive, is it the same thing?
59:48 If I have 2 KW running at an 8% and 13% ACOS, what should be the strategy to raise the bid w/o messing w/ the ACOS too much?
1:01:13 My bid is 1.65 but the CPC for this week is at 1.04. Kind of confused on how to maximize the spend because I know I'm missing out somewhere.
1:02:11 My team wants to wait until we get our new brand videos from the creative team though we currently have some premade ok looking videos, should I keep pushing to get those videos up in the meantime?
1:02:48 The product AMZ is selling is different from what the listing is and what we FBA. Amazon VC is underselling me on my listings.
1:03:51 Heard you mention trying 1 campaign w/ a $100 budget, w/ multiple Ad groups ($0.05 bids) and a $1 Ad group budget, Automatic targeting.
1:05:26 Once a good performing KW is isolated out from an auto campaign and placed into its own campaign