Welcome to 2024. The best thing about a new year… are resolutions. And while most are meant to be broken, professionally it’s the time of the year to reflect on goals and set priorities for the upcoming year.

Hosts Alex and Rick were given the tough task of selecting one new year’s resolve each, if they were Channel VPs or Heads of organisations looking to strengthen their channel marketing game this year. 

Closing business in the short term, says Alex, especially in the face of continuing economic uncertainty. Data-driven decision making, says Rick, should be the dominant theme to get greater granularity on your strategy.

And who should businesses focus on? SMB is a clear choice. Why, you ask? Listen on

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