245 - From The Vault: How to Prevent "Hit and Run" Members Abusing Your Membership

Have you ever dealt with a hit and run member? If you’re not sure what one is – lucky you! These are the members who sign up, download everything, and dash back out the door before your beautifully crafted welcome email has settled in their inbox.

Hit and run members abuse your trust and are generally bad apples. They’re rightly a concern for membership providers, but what can you do to stop them? And, are they even worth worrying about?

In this From the Vault episode, I share some of the best ways you can prevent hit and run members, dive into whether they’re a genuine concern for most membership providers, and why you can’t let your fears take your eyes off the prize.

Essential Learning Points:

• If someone wants to access your content and circumvent your membership badly enough, they will always find a way
• Why putting up a few simple barriers won’t cut it
• Four ways you can prevent hit and run members, which double up to add value to your genuine members
• Why you shouldn’t let one bad apple spoil the bunch – and why you should spend more time making your membership great, not protected

Important Links & Mentions:

• Membership Academy
• Should You “Drip Feed” Your Membership Content?
• Chris Ducker on Running Live Events to Grow Your Membership
• How to Use Live Video to Market Your Membership with Luria Petrucci
• 5 Ways Membership Site Owners Can Capitalize on Facebook Live
• 7 Types of Members That Every Membership Site Has
• 12 Types of Content To Include In Your Membership Site

Key quotes:

“If Hollywood movie studios haven't found a way of stopping people from getting their stuff for free, then what chance do you and I stand?”

“If you're just repeating content because you're worried that people can access everything – that, to me, isn't a good enough reason to delay the delivery of value to your members.”

“It would be absolutely crazy to prioritize locking people out over providing a positive member experience for the good portion of your membership base.”