Round Table China China's reel to real adventures
21 snips
Sep 12, 2025 Explore how the Golden Panda Awards are transforming film into a cultural passport, driving tourism and showcasing China's stunning landscapes. Discover the significant economic boost that IMAX cinemas provide to local businesses, alongside the 'Travel with Movies' initiative that links iconic films to travel spots. Dive into the impact of virtual reality on film tourism, which connects audiences with cinematic locations, and how Chinese cinema fosters cultural understanding globally.
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Cinema As Economic Engine
- Films in China now act as economic engines that drive tourism and local revenue.
- They function as cultural passports that invite global audiences to engage with China's heritage.
Festival-Linked Local Vouchers
- The Golden Panda Awards paired cinema with food and shopping through vouchers and discounts in Chengdu.
- They distributed roughly 6 million yuan in vouchers across 100,000 Sichuan businesses to boost local spending.
Film Plus Tourism Routes
- The Golden Panda Awards created immersive 'film plus' experiences like meal packages and digital avatars.
- They also launched 14 film-plus tourism routes to connect viewers with real-world locations.
