Immersive Journeys: VR Meets Film Tourism

This chapter examines how virtual reality (VR) enhances film tourism, allowing audiences to explore cinematic locations beyond physical travel. It highlights the innovative integration of VR experiences with cultural heritage sites, fostering a deeper connection to places like Xi'an and Chinese history. The discussion also covers the evolving landscape of movie consumption in China, showcasing successful animated films and the strategic partnerships that drive box office success.