EP. 105 - The Power of Podcasting in B2B: Types, Strategies, and Measurement Tips

In this episode of B2B Revenue Leaders, host Dustin Tysick welcomes back Mason Cosby, founder of Scrappy ABM and head of partnerships at Guru Media Hub, for a deep dive into the world of podcasting.

Best Moments:

(01:20) Three types of podcasts: content engine, account-based, and public figure

(02:56) Measuring podcast success based on strategy and type

(05:13) Content engine podcasts and thought leadership curation

(08:07) Account-based podcasting and relationship building

(11:45) Common mistakes in podcast creation and measurement

(15:06) Measuring podcast success and its nebulous nature

(18:54) The importance of having subject matter experts as hosts

(23:34) Benefits and strategies for creating solo podcast episodes

(26:07) Repurposing existing content for podcasting