In this episode of B2B Revenue Leaders, host Dustin Tysick welcomes back Mason Cosby, founder of Scrappy ABM and head of partnerships at Guru Media Hub, for a deep dive into the world of podcasting.
Best Moments:
(01:20) Three types of podcasts: content engine, account-based, and public figure
(02:56) Measuring podcast success based on strategy and type
(05:13) Content engine podcasts and thought leadership curation
(08:07) Account-based podcasting and relationship building
(11:45) Common mistakes in podcast creation and measurement
(15:06) Measuring podcast success and its nebulous nature
(18:54) The importance of having subject matter experts as hosts
(23:34) Benefits and strategies for creating solo podcast episodes
(26:07) Repurposing existing content for podcasting
Scrappy ABM