More than half of us trust a podcast to find the product or service we need over every other medium. Why? The old ways were time-wasters, but when people come to you, you become the buyer. Standards are attractive, and we just can't resist someone who's not afraid to walk away. Want proof? Dan explains how his client got a billion dollar check with this mindset shift. How can you take the first step for yourself? Build yourself a pirate ship and find one true fan. The rest comes naturally, and we'll explain in this episode!