The Remote Work Tribe Podcast: Rand Fishkin

What does his content creation process look like? (1:05)

Where does Rand consume content? (2:45)

What is marketing attribution? (4:30)

How is attribution evolving now? (6:00)

How to invest in Meta and Google ads with the attribution dilemma. (8:20)

Why investing in brand matters (not just ads). (11:25)

What should reports look like when you are experimenting with brand exercises? (14:55)

How to manage up in the attribution experimental landscape. (20:40)

Rand's views on AI. (23:55)

What's exciting about ML and AI for Rand today? (27:00)

What should marketers think about AI? (29:20)

Rand's take on AI-generated content. (30:40)

Lightning round questions. (32:00)