In a world inundated with brands, one visionary offers a more considered method to branding.
GUEST
Beat Baudenbacher | Principal, Chief Creative Officer at loyalkaspar
HOST
Joel Pilger | Global Consultant at RevThink | Instagram | LinkedIn
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CREDITS
Post-Production by Coupe Studios Music & Sound Design
Engineered by Taylor Marvin, Alex Hawley
Produced by Celia St. Amant, Eric Singer
The Outsourceress: Lidia Scarlat
Special Thanks to Multimedia Storytellers Arbo Radiko
NOTES
We asked Beat to share an image of an object dear to their company. Here's what we got:
"So what popped into my head was the first MACINTOSH CLASSIC we got at my home in Switzerland, which opened the world of computer-generated visuals to me. We still have it at the office in NYC, but it doesn't work anymore."
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