Alejandro Bethlen, CEO of the Bouqs

“Just do the right thing for the customer - don’t caveat it with other things.”

Alejandro Bethlen is the CEO of the Bouqs Company - the leading online floral retailer who’s radically disrupting the $100B global floral industry - where he’s been in the top seat since June 2020. Alejandro’s a veteran of Amazon - where over eight years he held senior roles across six countries with P&L + operational responsibilities. Alejandro got his start at P&G - where he spent seven years across North America and Latin America. Alejandro received his MBA from Rice University, and recently moved back to the US (Los Angeles) with his family. In our candid conversation, Alejandro shares an insider view on not just one, but two of the world’s great companies - with a unique, multicultural, multinational perspective on work and life.