Rob and Greg explore the Zillow lawsuit against MLSs, discussing the impact on technology distribution and MLS system integration. They delve into the challenges faced by MLSs and the potential consequences for competition. The speakers also discuss the lack of standards for information swapping and the confusion surrounding Errol's role in the Showing Time acquisition. Additionally, they examine the power dynamics between Zillow and the National Association of Realtors, expressing concerns about potential consequences and industry bullies.
The Zillow lawsuit against MLSs highlights the challenges and potential consequences of relying on a single showing management platform.
Zillow's aggressive stance in filing the lawsuit marks a departure from its previous cooperative approach, indicating growing competition and tensions in the real estate technology landscape.
The outcome of the lawsuit could lead to more open and standardized approaches to integrating third-party technology into MLS systems, promoting greater competition and innovation in the industry.
Deep dives
Zillow lawsuit against MLS analyzed
Zillow has filed a lawsuit against two MLSs, Armless out of Phoenix and Metro out of Milwaukee, for alleged antitrust violations. The lawsuit stems from Zillow's acquisition of ShowingTime and the subsequent removal of its integration from MLS systems. The lawsuit claims that the MLS controls the distribution of technology and that the removal of ShowingTime's integration makes it functionally unworkable for most agents. The lawsuit also raises questions about the power and role of MLSs in the real estate industry. The outcome of this lawsuit could have significant implications for the MLS industry and its relationship with third-party vendors.
The importance of showing time integration
ShowingTime, now owned by Zillow, has played a crucial role in the real estate industry as a centralized showing management platform. Its integration with MLS systems has made it easier for agents to schedule and manage showings. However, recent developments, including Zillow's lawsuit against MLSs, have brought to light the challenges and potential consequences of relying on a single showing management platform. This has raised questions about the need for a more open and standardized approach to integrating third-party technology into MLS systems.
The evolution of Zillow's approach
Zillow's aggressive stance in filing the lawsuit against MLSs marks a departure from its previous more cooperative approach in the industry. Zillow has historically been known for partnering with MLSs and working collaboratively to drive innovation and provide value. However, the acquisition of ShowingTime and its central role in Zillow's overall strategy may have prompted the company to take a more aggressive stance to protect its interests. This lawsuit highlights the growing competition and tensions within the real estate technology landscape.
The potential impact on the industry
The outcome of Zillow's lawsuit against MLSs could have far-reaching implications for the industry. If Zillow prevails, it could result in more open and standardized approaches to integrating third-party technology into MLS systems. This may lead to greater competition and innovation in the real estate technology space, with MLSs having to consider multiple solutions rather than relying on a single platform. Additionally, the lawsuit highlights the need for clearer guidelines and standards to ensure fair and equitable practices in the industry.
The role of MLSs and the future of real estate technology
The lawsuit raises important questions about the role of MLSs and their control over the distribution of technology in the real estate industry. As technology continues to advance, MLSs will need to navigate the challenges of integrating multiple solutions while maintaining a fair and competitive landscape. The ongoing legal battle between Zillow and MLSs may serve as a catalyst for industry-wide discussions and potential changes in how technology is integrated and utilized within MLS systems.
What happens when a real estate giant like Zillow takes legal action against their own clients? Things get a little complicated as Rob and Greg explore the issues of the delicate balance of being a participant, vendor and MLS organization (sometimes all at the same time!)
***Disclaimer - Due to MLS Aligned being a consulting client of Greg, the views expressed on this podcast are Greg’s opinions and DO NOT represent the views of MLS Aligned.***
Rob and Greg discuss the recent Zillow lawsuit against two MLSs, ARMLS and Metro MLS, which alleges control over technology distribution and the practical implications of not being integrated into the MLS member portal and how it affects the functionality of platforms like ShowingTime. Greg gives his own first-hand experiences with MLS system integration and Cloud CMA. They explore what could be the potential impact on competition and the challenges faced by MLSs in making integration decisions.
And can MLS organizations choose who they do business with or not? Mountain? Molehill? Listen to Rob and Greg try and grapple a tricky situation as only they can.