Hans Elstner, CEO & Founder of Rooom: $25 Million Raised to Power the Future of Enterprise Metaverse

Early Challenges: Hans started Rooom in 2016, spending three years developing the software before launching. Convincing stakeholders and refining the product were significant early hurdles.

First Major Client: Securing the first big customer involved numerous visits and extensive persuasion, ultimately landing a six-figure deal that validated Rooom’s value proposition.

Expanding Vertical Focus: Initially targeting marketing, Rooom now serves multiple verticals including training, onboarding, and virtual events, adapting to the needs of various departments within larger enterprises.

Go-To-Market Strategy: After initially attempting to enter multiple global markets simultaneously, Rooom refocused on select European countries and the US, finding this approach more manageable and effective.

Product-Led Growth: Rooom emphasizes a product-led growth strategy, ensuring their 3D technology is user-friendly and addresses clear ROI metrics for customers, complemented by thought leadership and storytelling.

Pandemic Impact: The pandemic accelerated the adoption of virtual events and 3D solutions, significantly boosting Rooom’s growth and reducing the need for extensive educational efforts about the technology.