Chris Baty joined Figma as their first ever UX writer. Now he is the Head of UX Writing, leading a team at the intersection of content, UX and product design. Chris talks to Kristina about growing the UX writing team at Figma, the business value of UX writing and using data to inform your work and decisions. He also accidentally founded National Novel Writing Month, which you likely know as NaNoWriMo and used to work at Dropbox. All of these experiences are connected and discussed in the latest episode of the Content Strategy Podcast.