Ep. 1084 Elisabeth Else & Karen Jenkins | Uncorked

Welcome to episode 1084, in which host Polly Hammond interviews Karen Jenkins and Elisabeth Else, this week on Uncorked. Today, we’re recording live from the Wine GB Annual Trade Tasting where we are joined by wine business advisors Karen Jenkins and Elisabeth Else.

More about today’s guests:

Karen Jenkins started her career in wine after graduating with a degree in European Business Studies. She moved from Branch manager for the high street retailer WineRack to the buying and marketing team for the Threshers group in 1994. She gained extensive wine marketing and brand management experience during her 18 years with importer Richards Walford, one of the UK’s most respected, specialist importers working with their extensive portfolio of independent producers and exclusive agencies, and, later, as Marketing Manager for Fields Morris & Verdin.

Karen made the move to freelance consultancy in 2016 specialising in marketing services and project management for wine producers and independent UK wine importers. She also offers producers specialist advice on wine information communication and management for the trade, based on her own model The Producer Toolkit. She never tires of the opportunity to explore new developments in wine world and new channels and approaches to the market.

Elisabeth Else

After many years experience as a Project Manager for enterprise-level ecommerce projects, Elisabeth Else decided to tackle a problem much closer to her passion: finding the right wine experience when you need it. Thus, Wine Cellar Door was born. It remains is the only complete guide to all of the visitor-friendly vineyards in England & Wales and includes key information to help you decide which ones to visit. From there led a second career in wine website development as the Founder of the3bottles, where she and her team implement state of the art solutions for wine producers. She spends her days now caring for clients, consulting on issues of business growth, and contracting to specialist wine retailers.

To learn more visit:

Winewithal

Website: winewithal.co.uk

Insta: instagram.com/winewithal?igshid=YmMyMTA2M2Y=

Twitter: @Wine_WithAl

Wine Cellar Door:

Webpage: www.winecellardoor.co.uk

Insta: instagram.com/winecellardoor?igshid=YmMyMTA2M2Y=

Twitter: @WineCellarDoor

3BottlesUK:

Website: the3bottles.wine

Twitter: twitter.com/the3bottles?s=21&t=…AD7JB7EjfsoB79vdaIw

Instagram: www.instagram.com/the.3.bottles/

More about the host:

Polly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.

Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioral Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands. With over 20 years’ experience in growing successful companies, Polly knows first-hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.

To learn more visit:

Twitter: @mme_hammond

Instagram: @pollyhammond_

website: 5forests.com/

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Until next time, Cin Cin!