Kevin Duncan is a business consultant and best selling author - known for his snappy no-nonsense wisdom packed books on business strategy. In this episode we dig into Kevin's approach and his overview of 7 strategies businesses need to create to be successful from his book "The Smart Strategy Book". The seven strategies we touch on are: Commercial, Brand, Customer, Sales, People, Innovation and Communication.
We especially dig into brand strategy, discover how this fits into the other six strategies and Kevin shares some of the techniques and concepts he uses to create effective strategies with his clients. Recommended listening for all brand builders.
JUST Branding