Sweat Equity 008 - How GTA 6’s “leak” racked up 150m views in a week.
Alex and Brian have a jam packed episode breaking down how GTA engineered the biggest launch of all-time with a leak, Red Lobster proving that an offer can be TOO good, and OLIPOP ditching paid ads to grow to $200m per year. Stick around til the end for a brainstorming session around "Moonshot Marketing" that any marketer can use.
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
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CHAPTERS
00:00 - Intro
05:44 - Did Rockstar manufacture the GTA 6 Leak?
25:04 - Red Lobster's Free Shrimp Fiasco & Deals that are TOO good.
41:19 - OLIPOP's $200m Influencer Marketing Playbook
54:55 - Moonshot Marketing, and why you should consider doing it