The Bitcoin Frontier The moral case for orange pilling with Tad Smith
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Jul 15, 2025 
Tad Smith, a partner at One Roundtable Partners and former CEO of Madison Square Garden and Sotheby’s, discusses the ethical dimensions of introducing Bitcoin to others. He delves into why effective 'orange-pilling' is about alignment rather than persuasion. Tad shares personal anecdotes and insights on tailoring messages for different generations and demographics. The conversation also touches on Bitcoin’s role as a safeguard against financial uncertainties and its moral imperative in today’s economy, emphasizing empathetic outreach over mere sales tactics.
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Moral Case for Orange-Pilling
- Orange-pilling has a moral case as it promotes fair opportunity for people to preserve and grow their labor's value.
- The approach must be respectful, requiring an invitation and alignment rather than aggressive persuasion.
Get Permission to Orange-Pill
- Seek explicit invitations before orange-pilling to avoid impoliteness or resistance.
- Tailor your Bitcoin message like marketing by aligning it to the audience's values and readiness.
Orange-Pilling as Marketing Alignment
- Orange-pilling is about aligning Bitcoin's value with the listener's intellectual, emotional, or existential state.
- It's a marketing task, not a religious preaching exercise, requiring understanding different cohorts’ motivations.