The Thoughtful Entrepreneur 2312 - Navigating the Complex World of SMB Accounting with Basic 365 Accounting's Rhett Molitor
How Outsourced Accounting Empowers SMBs: Insights from Rhett Molitor, CEO of Basis 365 Accounting
In this episode, host Josh Elledge interviews Rhett Molitor, CEO and co-founder of Basis 365 Accounting, to explore how outsourced accounting is transforming small and mid-sized businesses. Rhett shares how fractional accounting services help companies move beyond simple bookkeeping to strategic financial management. He also discusses how AI and automation are reshaping the accounting landscape and why proactive financial oversight is the key to scaling with confidence.
The Shift to Strategic, Outsourced Accounting
Rhett Molitor founded Basis 365 Accounting in 2012 to fill a crucial gap for businesses earning between $1M–$20M in revenue—companies that have outgrown basic bookkeeping but don’t yet need a full-time accounting team. Instead of focusing on compliance alone, Basis 365 partners with CEOs to turn accounting into a growth lever.
Molitor breaks accounting into four key levels: bookkeeper, accountant, controller, and CFO—each representing a stage of financial maturity. A proactive approach means using data for decision-making, forecasting cash flow, and improving profitability over time. He also cautions that while AI and automation have made accounting faster, expert human oversight remains essential for accuracy and strategy.
For SMB leaders, Rhett’s message is clear: don’t treat accounting as an afterthought. It’s not just about managing expenses—it’s about creating visibility, confidence, and insight to drive growth. Partnering with the right fractional accounting team gives businesses access to senior-level expertise without the overhead of full-time hires.
About the Rhett Molitor
Rhett Molitor is the co-founder and CEO of Basis 365 Accounting, a U.S.-based outsourced accounting firm specializing in digital agencies, SaaS companies, and consultancies. With over a decade of experience helping SMBs scale efficiently, Rhett champions proactive, transparent financial management supported by technology and expert insight.
About the Basis 365 Accounting
Basis 365 Accounting provides outsourced bookkeeping, accounting, and fractional CFO services designed for growth-focused businesses. By combining automation tools with expert financial guidance, Basis 365 helps companies gain clarity, reduce risk, and improve profitability. Learn more at basis365.com.
Links Mentioned in This Episode
Key Episode Highlights
- The 4 levels of accounting: bookkeeper, accountant, controller, CFO
- Why proactive financial management drives scalability
- How AI and automation are reshaping accounting workflows
- Common pitfalls SMBs face when they “outgrow” basic bookkeeping
- Actionable steps to make accounting a strategic business advantage
Conclusion
Outsourced accounting isn’t just about saving money—it’s about gaining visibility, expertise, and strategic advantage. Rhett Molitor’s approach at Basis 365 Accounting shows that when SMBs invest in proactive financial systems and fractional expertise, they set the stage for smarter growth and long-term stability.
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