146. An Honest Conversation About Money for Creators ft. Eric Floberg

What’s up, Rock Nation! Today, we’re joined by Eric Floberg. Eric is a filmmaker and YouTuber passionate about finances and helping other creators build sustainable careers by mastering both their craft and their finances. Over the years, he has built a thriving career combining his love for filmmaking with smart financial strategies, helping other creators achieve financial freedom while doing what they love. In this episode, we dive into his journey as a filmmaker, his approach to personal finance, and how he balances creativity with business. Eric shares valuable insights on growing a YouTube channel, making money as a creative, and building a sustainable career in the industry.

Check out Eric here:

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https://www.youtube.com/ @flobergruns 

https://www.instagram.com/eric.floberg/

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Timestamps:

0:00 - Trailer

0:33 - Intro

1:00 - One Handed Crack

2:10 - Eric’s net worth

3:53 - Eric’s biggest stream of income

5:19 - Money mistakes creators make

7:16 - Dream Client Accelerator

7:49 - Eric’s financial advice to young creatives

10:41 - Good vs. Bad Debt

13:07 - What Eric learned from his mentors about money

15:17 - Eric’s real estate goals

18:39 - Stop trading your time for money

23:21 - Eric’s early relationship with money

29:46 - “I don’t make enough to save”

34:09 - Living and dying by brand deals

37:55 - The power in saying no

40:49 - Having a team vs. solopreneur

45:43 - No one’s on top forever

49:33 - Floberg Runs

53:52 - Eric’s marathon journey

56:33 - Running PR’s

58:36 - Creating running content vs. filmmaking content

1:01:19 - Pressure of posting weekly

1:03:12 - Monetizing differently for Floberg Runs

1:07:32 - Why BPN gets it as a brand

1:11:25 - No one knows Eric’s a filmmaker in the running community

1:12:26 - High quality running content

1:15:35 - The landscape of “Filmmaker YouTube”

1:19:07 - What and how much is enough?

1:28:15 - Moving Still

1:32:43 - Forming a relationship with Joe Greer

1:36:36 - Documentary advice

1:40:16 - Advice to your 18 year old self

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