Freelance to Founder
Hired by Nike, Spotify, Stripe, and more
Mar 6, 2025
Kate Marzowski, a seasoned motion graphics artist with 14 years of experience, shares her journey working with big brands like Nike and Spotify. She offers invaluable advice on attracting high-profile clients, emphasizing the importance of networking and personalized communication. Kate also discusses the balance between creative work and client management, and the trade-offs between small and large projects. Notably, she reflects on the evolving landscape of freelancing and the impact of AI on creative roles, urging authenticity in an increasingly digital world.
43:39
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Quick takeaways
- Networking through agencies rather than direct pitches allows freelancers to collaborate with major brands like Nike and Stripe effectively.
- Adapting to industry shifts by diversifying skills and prioritizing meaningful projects is essential for sustaining a freelance career.
Deep dives
Working with High-Profile Clients
The episode features a motion graphics artist who has successfully collaborated with notable clients such as Nike, Stripe, and Twitch. Instead of directly pitching these major brands, she connects with agencies that already have contracts with them, allowing her to join larger projects without the pressure of direct client management. For instance, she worked on two events for Stripe and created motion graphics for a series featuring Jessica Alba. This approach demonstrates the importance of networking and seeking roles within established relationships rather than cold pitching significant clients.
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