Shopify Masters
When a Passion for Plants Grows Into a Business
Feb 25, 2025
Join April and Derek Mall, co-founders of Unsolicited Plant Talks, as they share their journey from casual plant care to a flourishing online business. They discuss the mental health benefits of nurturing plants and how they creatively navigated challenges during COVID-19. The couple emphasizes the importance of authenticity on social media for building a loyal community. They also dive into team dynamics, explaining how effective delegation and training help maintain a passionate workforce. Finally, they explore the excitement of live selling to enhance customer engagement.
33:59
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Quick takeaways
- April and Derek Mall transformed their passion for plants into a successful business by leveraging social media to build a loyal community.
- Strategic investments in plant propagation and efficient logistics were crucial in evolving Unsolicited Plant Talks from a hobby to a thriving operation.
Deep dives
From Hobby to Business
The journey began when April Mall decided to purchase her first plant from Home Depot, igniting a passion that quickly grew beyond her expectations. As a full-time nurse, she found joy in caring for plants, which led to an overwhelming collection that took over her home. Derek, her partner, prompted her to consider how to manage this expanding hobby financially, ultimately encouraging April to start propagating plants and selling them on the side. This shift from a casual pastime to a business opportunity marked the beginning of 'Unsolicited Plant Talks' as they recognized the potential for growth and profit in their shared passion.
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