Business of Architecture Podcast

Why Clients Don’t Trust You (Even When You Say the Right Thing) | EP651

Sep 8, 2025
Dive into the hidden signals that shape client trust and team culture. Discover how subtle body language and energy can affect your success. Learn from real stories—like how a simple encounter on an airplane transformed a moment of tension into compassion. The importance of authenticity over polished facades is highlighted, with insights on how to develop your leadership presence. Get tips on owning your past to free up your energy and the value of investing in personal growth for better communication and results.
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INSIGHT

Energy Trumps Words

  • Invisible energy and discomfort repel people even when words are correct.
  • Presence and internal state often explain why similar actions produce different results.
ANECDOTE

The Stained Sweater Reveal

  • Enoch met a client in person who smelled odd and wore a stained sweater, revealing why he couldn't close deals.
  • Small appearance and scent cues changed remote success into in-person failure.
ANECDOTE

Crying Broke The Facade

  • Rion cried on stage after being told the audience didn't feel his authenticity, then reintroduced himself authentically and won them over.
  • Dropping the polished facade produced genuine connection and trust.
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