The HeyCreator Show
Is social media needed to build a successful business?
Mar 7, 2023
Tim Stoddart and Ethan Brooks discuss the role of social media in business success, emphasizing effective storytelling and leveraging platforms like TikTok for viral reach. They contrast product quality with flashy business models and explore the impact of social media on companies like Sriracha and Chipotle. The conversation also delves into the success of Uproot Clean in marketing a pet hair remover product through viral social media content and brand loyalty.
01:12:35
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Quick takeaways
- 90% of time on sales, 30% growth resources on social media for long-term success.
- Approach social media strategically as a storytelling tool with significant return potential in the future.
Deep dives
Building a Successful Business through Social Media vs Traditional Sales Channels
Spending 90% of your time on sales and 30% of growth resources on social media is key. While traditional sales channels like farmer's markets can offer immediate revenue, investing in social media for storytelling and brand building can lead to long-term success.
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