Is social media needed to build a successful business?

Tim Stoddart and Ethan Brooks discuss the role of social media in business success, emphasizing effective storytelling and leveraging platforms like TikTok for viral reach. They contrast product quality with flashy business models and explore the impact of social media on companies like Sriracha and Chipotle. The conversation also delves into the success of Uproot Clean in marketing a pet hair remover product through viral social media content and brand loyalty.