The Edward Show Google’s June Update Isn’t Over?! Volatility, Traffic Loss, and SEO Survival Tips
Jul 22, 2025
Unprecedented ranking swings and traffic crashes are plaguing site owners after Google's June update, with some experiencing drops of up to 60%. The ongoing volatility raises questions about the true impact of AI on SEO, particularly regarding click-through rates. Surprisingly, some informational content sites are thriving, while one AI-generated news site skyrocketed from 300K to 2.2M visits in just three days. Listeners get tactical advice on optimizing their internal linking and content strategies to navigate this unpredictable landscape.
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Update Causes Prolonged Volatility
- Google’s June 2025 core update is causing prolonged volatility beyond its official end date.
- Large traffic drops and ranking swings suggest the update phase is still ongoing.
Rankings Up But Clicks Down
- Click-through rates can drop despite better rankings due to fewer images and prominent ads or AI overviews.
- AI overviews and ads often occupy the top search results, pushing organic links lower.
AI Overviews Trigger Informational Queries
- AI overviews appear almost exclusively triggered by informational keywords starting with how, what, why, when, and where.
- Transactional keywords are less likely to trigger AI overviews in search results.