Indie Founder #365 - Why Did I Wear a Suit to Web Summit? Spoiler: It Worked!
Nov 12, 2025
Tiago shares his journey in negotiating a new office and the challenges he faced with the landlord. He experiments with dressing up at Web Summit and reflects on how it transformed others' perceptions and boosted his confidence. Highlights from the event include AI trends and standout startups, like a 3D-printed tissue innovator. Additionally, he discusses automations designed to streamline outreach and client management, revealing time-saving workflows that enhance productivity for his bootstrapped business.
AI Snips
Chapters
Transcript
Episode notes
Hold Leverage In Lease Talks
- Be ready to walk away from a bad lease during negotiations to protect your interests.
- Keep searching other options while negotiating so you retain leverage and clarity.
Office Lease Negotiation Story
- Tiago found a 75m² office but faced contract clauses that tried to absolve the landlord of responsibilities.
- After legal review and local checks he accepted some risks because rent was low and he had repair resources.
Dress To Shift Perception
- Try dressing more formally at events to change how others perceive and how you feel about yourself.
- Use a semi-formal mix if you want approachability plus increased perceived credibility.