Measuring Pipeline Activities with Carlos Delatorre

Veteran sales leader Carlos Delatorre joins Revenue Builders for a conversation into pipeline generation and the essential skills and metrics that sales leaders should monitor. Carlos shares his experience in building a sophisticated pipeline generation machine at MongoDB, highlighting the complexity of open source software sales. He emphasizes the importance of conducting thorough research on target accounts and tailoring messages to different personas. The discussion also covers key metrics such as net new meetings and visible opportunities, with Carlos providing insights into what constitutes a visible opportunity. Throughout the conversation, the importance of unambiguous exit criteria for each sales stage is emphasized as a crucial element of successful pipeline management.

KEY TAKEAWAYS

[00:01:08] Pipeline Generation Is Crucial
[00:02:02] Building a Sophisticated Pipeline Recipe
[00:03:14] The Secret Sauce: PG Recipe
[00:03:33] Managing a Large Pipeline
[00:04:17] Key Metrics for Monitoring Sales
[00:08:15] Importance of Clear Exit Criteria

HIGHLIGHT QUOTES

[00:01:08] Pipeline Generation's Crucial Role - "I would say that I guess the thing that comes to mind the most is, um, pipeline generation." 
[00:03:14] The Secret Sauce of MongoDB's Success - "Over time, the PG recipe became a big part of the secret sauce for why that company was growing so quickly."
[00:04:49] The Significance of Visible Opportunities - "The second really important metric is visible opportunities or scope stage opportunities."
[00:08:40] The Power of Unambiguous Exit Criteria - "For each stage, you have unambiguous exit criteria."

The full episode with Carlos Delatorre in this link:
https://revenue-builders.simplecast.com/episodes/driving-a-sales-discipline-with-carlos-delatorre

Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4