Sales Talk for CEOs Companies are bought, they are not sold with Tracy Young
Being a first-time female entrepreneur in a male dominated space is no easy feat, and Tracy Young's journey starting a tech company in the construction industry is truly inspiring.
She co-founded PlanGrid after recognizing the inefficiencies of paper blueprints and digitized them with tablet-friendly software that streamlined construction processes.
Tracy's innovative solution caught fire and drove massive organic growth for PlanGrid.
As the company expanded and shifted to enterprise sales, Tracy's team developed strategic and empathetic approaches to address diverse customer needs.
She also built a strong sales team, learning from experienced reps and empowering her employees.
Ultimately, Autodesk acquired PlanGrid, validating both Tracy's and PlanGrid's value.
Building on her success, Tracy launched TigerEye to help sales teams optimize their strategies and unlock their full potential.
Tracy's story showcases the incredible achievements of women entrepreneurs in male-dominated industries, and how game changing innovation can happen anywhere in your organization.
Chapters
02:44 Tracy Young explains the problem PlanGrid solved in the construction industry
06:14 Tracy Young and her co-founders quit their jobs to work on PlanGrid full-time
08:21 PlanGrid starts selling to friends and receives positive feedback
10:41 PlanGrid's user base grows through word-of-mouth and virality
16:31 PlanGrid transitions to selling to enterprise customers
19:58 Challenges of selling to enterprise customers and expanding product offerings
22:18 Tracy Young discusses the importance of understanding the needs of different decision-makers
33:00 Autodesk acquires PlanGrid
38:06 Tracy Young and her husband co-found TigerEye
45:23 Tracy Young shares where to find TigerEye and connect with her
About Guest
Tracy Young is the co-founder of TigerEye, a software company that helps sales leaders track and predict the future performance of their sales teams. She was also the co-founder and CEO of PlanGrid, a construction software company that was acquired by Autodesk. Tracy has been recognized as one of Forbes' Top 50 Women in Tech and a Top 50 SaaS CEO by the SaaS Report.
About Company
TigerEye is a software company that helps sales leaders track and predict the future performance of their sales teams.
Social Links
You can learn more about and connect with Tracy Young in the links below.
Connect with Tracy on LinkedIn:
Check out TigerEye's website:
You can learn more about and connect with Alice Heiman in the links below.
Connect with Alice on LinkedIn:
Check out Alice’s website: