On this episode, Kyle Poyar, Operating Partner at OpenView shares 11 rules to grow faster with low cost customer acquisition tactics using real-life examples from leaders like Calendly, Loom, Notion and Webflow.

Viral products not only sell themselves but they market themselves, too. The fastest-growing companies generate 2x as many new sign-ups from product referrals compared to everyone else. Even if your product isn’t inherently viral, it pays to make customer-assisted marketing a pillar in your growth strategy.

Specifically, Kyle shares:

- How to reduce CAC.

- How to treat your marketing as a product that offers real value to users.

- Why you should focus your marketing on user pain, not just buyer pain.

- Programmatic “how to” templates, free sidecar products, and social features.

- Standard content vs. product education and docs.

- How PLG can reach customers in atypical ways.

- 3 steps to drive virality.

- Tried and true strategies to add virality through community and word of mouth.

- To optimize your marketing, look closely at product activation.

Learn more at https://tractionconf.io

Learn more about OpenView at https://openviewpartners.com/

#product #marketing #innovation #fundraising #fintech

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca 

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