Traction Grow Faster With $0 CAC with Kyle Poyar, OpenView
On this episode, Kyle Poyar, Operating Partner at OpenView shares 11 rules to grow faster with low cost customer acquisition tactics using real-life examples from leaders like Calendly, Loom, Notion and Webflow.
Viral products not only sell themselves but they market themselves, too. The fastest-growing companies generate 2x as many new sign-ups from product referrals compared to everyone else. Even if your product isn’t inherently viral, it pays to make customer-assisted marketing a pillar in your growth strategy.
Specifically, Kyle shares:
- How to reduce CAC.
- How to treat your marketing as a product that offers real value to users.
- Why you should focus your marketing on user pain, not just buyer pain.
- Programmatic “how to” templates, free sidecar products, and social features.
- Standard content vs. product education and docs.
- How PLG can reach customers in atypical ways.
- 3 steps to drive virality.
- Tried and true strategies to add virality through community and word of mouth.
- To optimize your marketing, look closely at product activation.
Learn more at https://tractionconf.io
Learn more about OpenView at https://openviewpartners.com/
#product #marketing #innovation #fundraising #fintech
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