The Marketing Umbrella Podcast 054: Marketing Best Practices Are Not Static With Kanika Misra
Marketing Best Practices Are Not Static With Kanika Misra. Welcome to the Marketing Umbrella Podcast, where we chat with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is a growth marketer who is obsessed with data and psychology. She is also passionate about helping companies skyrocket top-line metrics by identifying & leveraging customers' true buying motivations and implementing a data-driven method so they are 7x more likely to convert.
Currently, she is the Owner & Managing Director of BedaBeda Growth, a science-backed conversion rate optimization firm. The BedaBeda Growth team is obsessed with using data, behavioral science, and psychology to create customized roadmaps for growth. And they love using those roadmaps to take you and your company on the best road trips of your life!
Join me in welcoming my friend and a great guest to the podcast, Kanika Misra…
Some key highlights include:
- Media buyers can only control the “top of the funnel”
- You have to control the controlables
- Paid traffic is not getting cheaper, so we have to be better
- Complexity of sale is directly proportionate to product price
- With CRO, there is always a lag to determine ROI
- Context is , conversation is substantive
Closing Thought: "As marketers, it’s our job to create the best experience possible for our clients… and the process never ends!”
To Connect with Kanika
- Linkedin - https://www.linkedin.com/in/kanikamisra/
- https://bedabedagrowth.com
- Twitter - @kanika_misra
Home - Science-Backed Conversion Rate Optimization - BedaBeda Growth
To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com