eCommerce MasterPlan
The Circular Business Model that Works for Haines Collection with Jules Haines
Mar 31, 2025
Jules Haines, the founder of The Haines Collection, has revolutionized the interior design landscape with her award-winning approach to sustainability. She shares the alarming reality of textile waste and how she's turned leftover fabrics into a thriving business. Listeners will learn about innovative uses for old textiles, including their transformation into construction materials. Jules also emphasizes the importance of curating quality products to build customer trust and offers invaluable advice for those looking to launch a sustainable business.
34:21
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Quick takeaways
- The staggering 42% of textile waste in UK landfills highlights the urgent need for sustainable solutions in homewares, not just fashion.
- Jules Haines emphasizes the importance of curating high-quality products while addressing textile waste to build customer trust and drive sustainability.
Deep dives
The Impact of Textile Waste from Homewares
A staggering 42% of textile waste in UK landfills comes from homewares, such as rugs, curtains, and bedding. This statistic highlights a significant oversight in the public's perception of textile waste, which often focuses primarily on fashion. The discussion reveals that while fashion textiles have gained attention, textiles used in home interiors remain largely unaddressed. Recognizing this waste issue is crucial as an increasing number of people work towards sustainability in e-commerce and interior design.
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