Best-selling author, founder and CEO of ETW and EXECUTE™ MasterMINDs, Lee Benson, shares his approach to simplifying business through holistic value creation. He explains how focusing on a company’s most important number can drive success and align teams toward meaningful goals. Lee also discusses his mind methodology, a practical way to measure and improve performance across material, emotional, and connectedness values. With insights from his experience building and selling multiple companies, Lee offers straightforward advice for leaders who want to create lasting value in both business and life.

Chapters:

• 00:00:00 - Quality of Life and Emotional Energy: How to Thrive at 9 or 10
• 00:01:00 - Introducing Lee Benson: Business Simplification Expert with Nine-Figure Exits
• 00:01:16 - Holistic Value Creation: The Secret to Simplifying Business for Maximum Impact
• 00:02:04 - The Power of Music: Lee’s Journey from Guitarist to Business Leader
• 00:05:13 - What is Holistic Value Creation? Transforming Business Through Balance
• 00:09:00 - Culture as Virtue Signaling: Why Most Leaders Get It Wrong
• 00:13:35 - The Mind Methodology: Discover Your Most Important Number
• 00:29:30 - Strategy Done Right: Why Most Initiatives Miss the Mark
• 00:31:46 - Scaling Challenges: Why Implementation Fails Without Focus
• 00:37:17 - Family Business: Applying Holistic Value Creation to Legacy Building
• 00:43:10 - Personal Reflections: Creating Value in Every Aspect of Life
• 00:46:30 - Adding Value vs. Extracting Value: A New Way to Lead Your Business and Life
• 00:52:16 - Final Takeaways: Simplifying Strategy, Building Fulfillment, and Adding Value

Connect with Lee Benson:

• Lee on LinkedIn 
• Execute to Win
• Show Your Value Podcast
• Lee’s Best-Selling Books 

Book Recommendation:

• Nobody Cares About Your Career by Erika Ayers Badan

Connect with The Better Than Rich:

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