CRO is a process of optimizing a website or landing page to maximize the percentage of visitors to convert into paying customers. It involves testing different elements of the website to determine what works best for increasing conversions. As long as businesses value increasing their conversion rate, CRO will remain an important part of online marketing and web design - but it may not exist as a profession one day.
Our new podcast host, Richard Joe, asks Ton about the culture of Experimentation, and how we CRO will die...one day.
Experiment Nation: The Podcast