In this captivating episode of the Wisenetix Podcast, host Darryl Ayers chats with Rob Hannam, an expert in farm health and marketing. They dive into cutting-edge biosecurity solutions for farming. Rob opens up about his experiences with Farm Health Guardian, highlighting the crucial role of clear communication, smart planning, and using tech in farming. This episode is packed with useful tips and exciting conversations for anyone curious about agri-tech and marketing. Tune in for a load of practical wisdom on the future of farming tech.

"Strategic planning in agriculture goes beyond technology; it's about market understanding." - Rob Hannam

NOTE: Special Resource Mentioned in the Interview: During our engaging conversation with Rob Hannam, he referenced a valuable science communication framework that has been instrumental in his work. We're excited to share that this framework is now accessible to all our listeners. It's available for free download on the Synthesis website, with no sign-up required. To gain insights from this comprehensive tool, simply visit: Synthesis Science Communication Framework. Don't miss this opportunity to enhance your understanding and application of effective science communication strategies!

What you'll learn:

• (00:00) Highlight
• (00:30) Introduction
• (01:40) Farm health origins
• (03:42) Business achievements
• (05:01) Marketing essentials
• (09:41) Cost-effective strategies
• (16:52) Startup leadership
• (25:07) Book recommendations
• (30:20) Episode wrap-up

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Rob Hannam, a dynamic figure in agricultural innovation and marketing. With his extensive experience in farm health, Rob is the driving force behind Farm Health Guardian, a revolutionary biosecurity solution. His expertise shines in strategic planning and effective communication, making him a key player in advancing agricultural technology and marketing strategies. His insights on agri-tech are invaluable for anyone looking to understand the future of farming and technology integration in agriculture.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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